Privacy Policy
Effective from April 2026
1. Who we are
Waymark is the trading name of Laurie Simmonds, a sole trader based in the United Kingdom, providing training, advisory and consultancy services to organisations and professionals working within health, social care, safeguarding and related sectors.
For the purposes of data protection law, Laurie Simmonds is the Data Controller in relation to the personal information described in this policy.
Waymark is committed to protecting your personal information and handling it in accordance with:
the UK General Data Protection Regulation (UK GDPR)
the Data Protection Act 2018
other applicable UK privacy legislation
Waymark operates solely within the United Kingdom.
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2. Scope of this policy
This policy explains how Waymark collects, uses, stores and protects personal information when you:
visit the website
contact us
enquire about services
book or attend training
engage consultancy or advisory services
subscribe to communications
otherwise interact with Waymark
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3. Personal information we collect
We may collect the following categories of personal information:
Identity information
Name
Job title
Organisation name
Contact information
Email address
Telephone number
Postal address
Financial information
Billing address
Payment details necessary for invoicing
Service information
Training attendance records
Feedback forms
Professional correspondence
Consultancy notes relevant to the commissioned service
Technical information
When you use the website, we may automatically collect:
IP address
Browser type
Device type
Operating system
Pages visited
Date and time of access
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4. How we collect personal information
We collect information:
directly from you when you contact us
when you submit website forms
when you book services
during delivery of training or consultancy
from organisations instructing us to provide services
through website cookies and analytics tools
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5. How we use your personal information
We may process your information in order to:
respond to enquiries
deliver training services
provide consultancy and advisory support
manage bookings
issue invoices
maintain service records
provide attendance certificates
improve service quality
comply with professional and legal obligations
send relevant service updates where appropriate
We will only use personal information where there is a lawful basis for doing so.
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6. Lawful basis for processing
Under Article 6 of UK GDPR, Waymark relies on the following lawful bases:
Contract
Processing is necessary to perform a contract with you or your organisation, or to take steps before entering into a contract.
Legitimate interests
Processing is necessary for the legitimate interests of Waymark in operating and improving professional services, provided those interests do not override your rights.
Legal obligation
Processing is necessary to comply with legal or regulatory obligations.
Consent
Where required, we will rely on your consent, including for marketing communications. You may withdraw consent at any time.
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7. Sharing your information
Waymark does not sell personal information.
Personal information may be shared where necessary with:
professional advisers such as accountants
IT and cloud service providers
payment processors
training administration systems
regulators or legal authorities where required by law
Any third party processing data on our behalf is required to do so securely and lawfully.
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8. International transfers
Waymark primarily stores and processes personal data within the United Kingdom.
Where any service provider stores data outside the UK, Waymark will ensure that appropriate safeguards are in place in accordance with UK GDPR requirements.
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9. Data retention
Personal information will only be retained for as long as necessary to:
fulfil the purpose for which it was collected
comply with legal obligations
resolve disputes
maintain appropriate professional records
Retention periods may vary depending on the nature of the service provided.
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10. Data security
Waymark takes appropriate technical and organisational measures to protect personal information against:
unauthorised access
accidental loss
destruction
misuse
disclosure
alteration
Security measures may include secure password management, encrypted systems, and restricted access to information.
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11. Your rights
Under UK GDPR, you have the right to:
request access to your personal data
request correction of inaccurate data
request erasure of your data
request restriction of processing
object to processing
request transfer of your data
withdraw consent where consent applies
To exercise any of these rights, please contact Waymark by email: info@waymarktraining.com
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12. Cookies and website analytics
The website may use cookies and similar technologies to:
improve functionality
understand visitor behaviour
monitor website performance
improve user experience
You can manage cookie preferences through your browser settings.
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13. Complaints
If you are concerned about how your personal information has been handled, you have the right to complain to the:
Information Commissioner's Office
Waymark would appreciate the opportunity to address your concerns first before you contact the ICO. Please contact us at info@waymarktraining.com
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14. Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in legal requirements or business operations.
The most current version will always be published on the Waymark website.
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15. Contact
For any questions about this Privacy Policy or your personal information, please contact us by email at info@waymarktraining.com
